The marketing world is based on building and enhancing relationships through communication to generate and maintain sales. However, every business, including marketing agencies, must adapt to societal changes to sustain …
As the internet evolves, so do the challenges encountered in the marketing field. Looking back, Web 1.0 was a place where people read HTML, but Web 2.0 has evolved into …
The proverb, “two heads are better than one,” relates to the idea of collective intelligence. Henry Jenkins defines collective intelligence as, “the kind of knowledge and understanding that emerges from …
The concept of innovation has been on the forefront of business’s minds with every minor advancement in technology that hits the marketplace. Since businesses aim to remain at the top …
