The marketing world is based on building and enhancing relationships through communication to generate and maintain sales. However, every business, including marketing agencies, must adapt to societal changes to sustain […]
The Future of Digital Marketing Read More »
As the internet evolves, so do the challenges encountered in the marketing field. Looking back, Web 1.0 was a place where people read HTML, but Web 2.0 has evolved into
Cyber Law: Coming Your Way? Read More »
The proverb, “two heads are better than one,” relates to the idea of collective intelligence. Henry Jenkins defines collective intelligence as, “the kind of knowledge and understanding that emerges from
Collective Intelligence in Marketing Read More »
The concept of innovation has been on the forefront of business’s minds with every minor advancement in technology that hits the marketplace. Since businesses aim to remain at the top
Diffusing Innovation And Marketing Read More »