4 Changes Affecting Product Managers
Today, Product Managers are managing more than products. Product Managers are responsible for listening to their customers, paying attending to trends and developing products to meet their target audience’s …
Carolyn Spencer
5 Ways to Become a More Technically Proficient Product Manager
In a former post, I addressed 7 Skills More Important Than a Technical Degree, and promised to address the skills necessary to gain a more technical Product Management role. I too have applied …
5 Ways to Become a More Technically Proficient Product Manager Read More »
Hooked Model: Getting Others Hooked on Your Product
Last summer, I meet and worked with Nir Eyal. Eyal is a Stanford professor and graduate, owner and content creator of Nirandfar.com, and the author of Hooked. For those not familiar with …
Hooked Model: Getting Others Hooked on Your Product Read More »
Stay On Google’s Nice List
In a world where Google seems to be the ruler, the trending question is, “How do I rank higher in Google’s World?” With the increasing emphasis of an online presence, …
The Future of Digital Marketing
The marketing world is based on building and enhancing relationships through communication to generate and maintain sales. However, every business, including marketing agencies, must adapt to societal changes to sustain …
Cyber Law: Coming Your Way?
As the internet evolves, so do the challenges encountered in the marketing field. Looking back, Web 1.0 was a place where people read HTML, but Web 2.0 has evolved into …
Diffusing Innovation And Marketing
The concept of innovation has been on the forefront of business’s minds with every minor advancement in technology that hits the marketplace. Since businesses aim to remain at the top …